The Nashville and Franklin HUGs have merged into one group of badass professionals, and we're kicking off the new unified HUG with Geoff Daigle from Hubspot! Join us in an interactive workshop with actionable tactics for your business that you can put in place right away. Learn what Growth-Driven Design is, why it's so important, and hear from real professionals who have already implemented this model. Plus, we'll live-audit the sites of three lucky attendees who volunteer!
Growth Driven Design (GDD) strives to fix the broken way companies approach website redesigns. Instead of the cycle of creating a good-looking website and hoping it meets the needs of the business, GDD teaches you how to extend the relationship and continually improve the site beyond the launch date to ensure that it does work and meet business goals.
Depending on time constraints, we will select 2-3 sites from those attending and run a 15-minute audit to discover where the untapped opportunities are in terms of GDD. Those who submit their site will leave the workshop with:
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Geoff Daigle is a Senior Software Engineer at HubSpot, based out of Boston. He speaks and writes about UX design, experimentation, and strategies for smart and sustainable growth. Geoff is also a co-host the UX and Growth Podcast. Before HubSpot, he worked entirely in the world of early-stage tech startups and learned most lessons the hard way. You can find him on twitter at @dailydaigle.