On June 16th Aptera hosted its 1st Nashville HUG meet-up. The event covered HubSpot's Hot Topic: Growth-Driven design. It's a new method that's aim is to fix the broken way companies approach website redesigns. The speaker of the event was Senior Software Engineer at HubSpot, Goeff Daigle.
More and more marketers are adapting a new concept in the conversion space called Growth Driven Design and the reasons why are clear.