Nashville HUG Blog

Growth-Driven Design Steals the Show at Nashville HUG

[fa icon="calendar'] Jun 30, 2016 3:05:01 PM / by Lauren Gillett


On June 16th Aptera hosted its 1st Nashville HUG meet-up. The event covered HubSpot's Hot Topic: Growth-Driven design. It's a new method that's aim is to fix the broken way companies approach website redesigns. The speaker of the event was Senior Software Engineer at HubSpot, Goeff Daigle.

IMG_2674-8.jpgDan Faber started off the event by introducing himself and Aptera Software and noting that Aptera's already making strides with selling and working on Growth-Driven Design projects. The caterer, Erica Rains, from The Chef & I said a bit about her local business. Then Dan welcomed Rebecca Whitney, who was the former leader of the Nashville HUG, to the stage so she could pass the baton and update everybody on her new venture. Then Dan then introduced the guest speaker Geoff Daigle and the crowd went wild.


Geoff's presentation covered the following areas:

  • What is Growth Driven Design?
  • Why is it so important & what is the problem with traditional design?
  • How do you actually implement this?
  • What are some specific examples?
  • Review real-world examples from real employees

You can review his presentation slides here:


After the presentation was complete, Goeff answered a few questions and then started the site audits. When conducting the audits, he first asked what the companies goals were and then discussed how the layout of their website was or wasn't assisting those goals. (Due to limited time he didn't get to look at analytics).The audience was also able to chime in with their suggestions or comments.


The websites that were audited:

We hope everyone who attended enjoyed the event. Now onto planning the next one! If you have any questions or suggestions, please let us know. 

Topics: Growth Driven Design

Lauren Gillett

Written by Lauren Gillett

Lauren Gillett is passionate about digital marketing. She's going back to Ball State in the Fall to finish her degree in Marketing.

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