More and more marketers are adapting a new concept in the conversion space called Growth Driven Design and the reasons why are clear.
Create a website that delivers results
Traditional approaches to web development focus on developing a set of features/functionality and considering the project complete at launch. The new approach to web development focuses on
quickly launching a new site and then perfecting the site through a continuous cycle of results
evaluation and updates. While traditional approaches create websites that stagnate, this
approach creates websites that evolve in the direction of constant improvement.
HubSpot's Growth Driven Website Strategy is an initial engagement designed to set the groundwork for creating your website using the Growth Driven Design process. The initial engagement identifies
and documents the goals of the site, identifies an initial list of features to be considered, analyzes
the behavior of visitors on the current website, and sizes the project. Once this engagement is
complete, your team will have everything necessary to dive immediately into the creation and refinement of a website for your company.
Planning For the Initial Launch
The Growth Driven Design approach is focused on launching an initial website as quickly as
possible. This typically occurs 50% quicker than with a traditional approach to web development.
This strategy engagement focuses on identifying the minimal set of features for the base website
launch and prioritizes those items over features considered for future versions of the site. As part
of this process, marketers analyze visitor behavior on the existing sites and conduct workshops with
Using Actual Results to Perfect your Website
The key to Growth Driven Design is the continual refinement of the website after launch. After
launch, the website becomes a living and growing resource instead of the stagnant website that
results from traditional approaches to website development. The strategy engagement sets the
groundwork for this process by identifying the metrics that will be measured, the team involved in
the refinement sessions, and the correct budget for updates.
The Tip of the Money-Making Iceberg
As the organizers of the Nashville HubSpot User Group, we want to help you create a website that delivers results. We’re also here if you want to explore what is possible beyond your website. The techniques and technologies needed to perform digital marketing are changing every day. On June 16, 2016, we will share with dozens of other marketers like you how we help our clients realize what is possible when effective Strategy, Marketing, and Technology initiatives come together.